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July 1, 2004
• Anyway... Anyway... Due to the advanced age of my last car, I have been shopping for a new one, and I have a question for car manufacturers, domestic and foreign. Automobiles do not come in very inspiring colors, and I have to wonder why. Most of the new cars on the dealers' lots, I have observed, are red, dark green, blue or white, tan or silver. There are a few bright spots of yellow out there. But there are at least two colors I hardly ever see on a car, and this may be an example of "colorism" -- prejudice against two perfectly good colors. I'm talking about orange and purple. I like orange and purple, sometimes even together. Purple is the color of royalty. Orange is warm and rather festive. But automobile manufacturers have turned their backs on those of us who crave purple/orange. I realize that many drivers prefer to blend in while driving, so as not to attract the undue attention of a passing police officer, perhaps -- but bright color is fun, it's cheerful, it’s so optimistic. Take a risk, I say. Fight colorism and ask for purple. Ask for orange. Take a stand for bright, saturated hues and be noticed. |
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